Because nothing says NYC
like waiting on line for...Mimi's
NYC is full of long lines, and we’ve all asked the same questions: What is this line for? How long are people waiting? Am I missing out?
What is this line for? (WITLF) is a real-time map and community tracking the longest lines in NYC.
Whether it’s a viral bakery, pop-up, sample sale, or the Bryant Park bathroom, WITLF helps you discover what’s happening – and decide if it’s worth the wait.
Here's what you can do...
- Explore a live map of NYC's longest lines
- Report and track wait times
- Join line chats to share updates, tips, and questions
- Browse upcoming pop-ups, events, and forecasted lines on the calendarApp only
- Save must-visit lines and build your itineraryApp only
- Rate and review lines you've waited onApp only
- Report new lines and events for othersApp only
Press
Interviews
Media Credits
06.26
Town & Country
The History of the Dot Cake at Butterfield Market.
05.26
USA Today
The Internet Is Eating Up Dot Cakes: See Foodies Line Up to Get a Bite.
10.25
The Wall Street Journal
It's Sample-Sale Season. Cue the Professional Line-Standers.
FAQ
Q1What is WITLF?
WITLF is a real-time, community-powered platform for discovering and tracking NYC’s longest lines. Explore trending lines—from restaurants and froyo shops to sample sales, pop-ups, freebies, and more. Get live wait times, chat with other line-goers, and leave reviews to help others decide what’s worth the wait.
Q2What cities does WITLF cover?
Currently New York City and nearby New Jersey! Want to see WITLF in your city? Send us a message!
Q3What kinds of lines can I find on WITLF?
Expect pop-ups, brand activations, freebies, sample sales, grand openings, and classic NYC lines from Wah Fung No. 1 to the Soho Brandy Melville.
Q4How are wait times calculated?
Wait times come from people standing on line. The more reports a line receives, the more accurate the estimate becomes.
Q5How do I report a line?
Our Report a Line feature is app-only.
See a line right now? Report it as live. It’ll appear on the map instantly so others can find it.
Know a spot that will likely draw a line? Report it as upcoming. We’ll review it before adding it to the calendar.
Q6I’m a brand or business. Can I add my event?
Yes! If you’re hosting a pop-up, launch, brand activation, sample sale, grand opening, or other event expected to draw a line, we’d love to feature it. Send us an email with the details.